1. Definitions
Capitalized terms found throughout these Privacy Policy shall have the following meanings:
a) The Company shall mean BDMR LLC, a Colorado limited liability company.
b) PII shall mean personally identifiable information—the information unique to each User that is collected by the Company in order to perform any Service(s).
c) The Platform shall mean the website owned and maintained by the Company and/or its agent(s), including its homepage and all subpages, whose usage these Terms shall govern (for purposes of clarification, the homepage of this website shall be: ‘truezero.app’ unless amended by the Company).
d) Privacy Policy shall mean these TrueZero Privacy Policy, as amended by the Company from time to time.
e) Service(s) shall mean digital review, commenting, and communication services concerning supplies, tactical gear, and weapons, and any other good(s) or service(s) offered by the Company on the Platform.
f) A User shall mean a natural or legal person who engages services offered by the Company, including, without limitation, accessing and/or utilizing the Platform (including engaging any Services offered thereon).
g) A User Account shall mean an account created by a user who wishes to utilize the Platform for its intended purposes, including any Service(s).
2. Types of PII Collected
The Company may collect PII from Users in order to facilitate, perform, improve, and complete Services. The Company may collect PII in accordance with the provisions of this section.
a) Users. The Company may collect and retain PII provided by a User when they utilize any Service(s). The User may opt out of providing any or all PII, but, in such cases, they may not be able to utilize some or all such Services. For further information relating to what Services the Company offers, please review the TrueZero Privacy Policy.
Among other information, the Company may collect a User’s:
i) Full legal name;
ii) Date of birth;
iii) Jurisdictions of formation and/or operation (for legal entities);
iv) Street and/or mailing address;
v) Telephone number;
vi) Email address;
vii) Professional licenses and/or associations;
viii) Social media account(s) and/or affiliation(s);
ix) Limited financial and/or bank information;
x) Military service status or history; and
xi) Browsing history.
b) Third Parties. The Company may also receive PII from third parties, including, without limitation: software-as-a-service entities through whose products a User accesses the Platform; advertising and sponsoring agents or entities; and internet service providers. PII supplied by third parties may aid the Company in performing Services when information supplied by a User is incomplete, incorrect, or outdated.
c) Cookies. The Company may utilize cookies and other related tools and mechanisms (collectively, “cookies”) to enhance the Services it provides to its Users. The Company may utilize cookies for:
i) Recognizing User sign-ins;
ii) Tracking User preferences;
iii) Preventing identity theft and fraud, as well as maintaining and improving the security of the Platform;
iv) Personalizing in-Platform learning system progress;
v) Personalizing advertisements; and
vi) Using data for internal purposes, such as analyzing Platform traffic and locations of User origins.
3. Purposes of Collected PII
In general, the Company may collect PII for the purposes stated in this section.
a) User Account Creation. The Company may collect PII to verify the qualification(s) of the User to be eligible for the creation of a User Account.
b) Service Purchases. The Company may collect PII to verify the identity of each User and confirm that the User is authorized to use the payment method associated with the applicable User Account or as specified by the User in a subscription or individual purchase.
c) Troubleshooting and Maintenance. The Company may collect PII to troubleshoot and resolve network or other information technology-related issues concerning the Platform, User Account(s), or Service subscriptions/individual orders.
d) Personalization. The Company may collect PII to connect Users with Services they may personally prefer and/or enjoy by making recommendations to each User based on the User’s history of purchasing certain specimens or categories of Services.
e) Communication with Users. The Company may collect PII to communicate with each User in the manner preferred by the User, including intra-Platform messages, email, or text messages.
f) Marketing. The Company may collect PII for the purpose of sending newsletters, promotional materials, sales offers, and other marketing material.
g) Third Parties. The Company may share usernames and review content (for compensation or otherwise) with third parties who may market to Users of the Platform, but you will otherwise remain anonymous (in other words, no PII will be shared with such third parties without your notice).
h) Identity Theft Prevention. The Company may collect PII to verify the identities of Users and aid in preventing identity theft and/or fraud.
i) Legal Compliance. The Company may collect PII to comply with local, state, federal, or international legal requirements, including, without limitation, identity theft, fraud, and other criminal laws. The Company may also collect PII as mandated by a valid order of a court of law, tribunal, or law enforcement authority.
5. Destruction of PII
Unless prevented from doing so by the lawful and valid order of a judicial or law enforcement authority, the Company will permanently erase and destroy any PII it retains within two (2) calendar months of the expiration and/or termination of your utilization of the Platform or any Service(s), whichever comes later. Please note that, once your PII is destroyed, it can no longer be recovered by either you or the Company.
6. Miscellaneous
a) Severability. In the event any term or provision of this Privacy Policy is held invalid, illegal, or unenforceable in any jurisdiction, such invalidity, illegality, or unenforceability shall not affect any other term or provision of the Privacy Policy or invalidate or render unenforceable such term or provision in any other jurisdiction.
b) Privacy Policy Effective. This Privacy Policy becomes effective when you access the Platform and remains in effect as long as you maintain a User Account, utilize any Service(s), or otherwise access the Platform, whichever occurs later.
c) Amendment of Privacy Policy. The Company may, at its sole and exclusive discretion, periodically or spontaneously update this Privacy Policy. In the event such an update is issued, the Company may communicate such update to you via email sent to your most recent email address on file with your User Account. In no event, however, shall the validity of such an update depend on your notification by the Company.
d) Contact. For any questions related to this Privacy Policy, please contact the Company by following the applicable contact prompt on the Platform.
e) Other Company Policies. This Privacy Policy operates simultaneously, and in conjunction with, the TrueZero Privacy Policy. Please visit the Platform to review this policy before creating a User Account or utilizing any Service(s). All terms not stated herein but stated elsewhere in any of the aforementioned policies govern to the full extent as permitted by applicable law, even if not expressly stated herein.
f) Effective Date. This Privacy Policy shall be effective as of June 12, 2024. This date may be updated as this Privacy Policy is amended.